300 million people suffer from sleep disorders, and "revenge sleep" is very popular. The 90s generat

Author: Yi Ran, from Huashang Taolücao 
Unable to sleep at night and unable to wake up in the morning, they rely on coffee to get through the working days.
At six o'clock, they get up to catch the bus, and by the time they finish work, it's already dark. After returning home, they scroll through their phones, play games, and then check the time and realize it's already midnight.
This is an era where more and more people are "late sleepers". The concept of "revenge sleep" is also quietly gaining popularity.
What is meant by "revenge sleep" is that if the day is not fulfilling, one wants to find compensation in the night. Even if they are exhausted from work and very sleepy when they get home, they still stubbornly try to stay awake until they can't open their eyes anymore before going to sleep.
Why are young people increasingly engaging in "revenge sleep"? According to the needs of human health, the ideal time allocation for a person is eight hours of work, eight hours of sleep, and the remaining eight hours are for leisure and study. But in real life, work takes up most of the time, and many young people have to seek time from sleep to meet the needs of leisure and study.
Going to bed late and waking up early has increasingly become the habitual作息 of young people， either actively or passively.
March 21st is World Sleep Day. The Chinese Sleep Research Society has set the theme for this year's sleep day as "Healthy Sleep Benefits Brain and Cognition".
According to the sleep survey results released by the Chinese Sleep Research Society in 2016， the incidence of insomnia among Chinese adults is as high as 38.2%， and over 300 million Chinese people have sleep disorders， and this figure is still increasing year by year.
The "2018 China 90s Young People Sleep Index Study" released by the Physicians Association shows that the average sleep time of the 90s is 7.5 hours， which is lower than the healthy sleep time， and more than 60% feel that they don't have enough sleep. Among them， 31.1% have an "late sleep and early wake up" habit， 30.9% of the respondents have an "late sleep and early wake up" habit， and only 17.5% can maintain an "early sleep and early wake up" habit.
In another report， 84% of the 90s have sleep problems， and three quarters of the "90s" go to sleep after 11 p.m.， and one third go to sleep at 1 a.m. The 90s face more serious sleep problems than the elderly!
How harmful is "lack of sleep"?
From a health perspective， people who lack sleep for a long time have a risk of depression， anxiety， and suicide that is more than 1.4 times that of ordinary people. From an economic perspective， lack of sleep also makes it difficult to ensure work efficiency.
In 2017， a white paper on "overwork death" released by the Japanese government showed that nearly half of full-time workers said they did not have sufficient sleep， and overtime was the main reason for lack of sleep. The EU requires a continuous 11-hour break each day， but Japan has no regulations on the minimum rest period.
A report by the American research institution RAND shows that lack of sleep leads to a loss of up to 138 billion US dollars for the Japanese economy， equivalent to 2.9% of the GDP. The report says that increasing nighttime sleep time from less than 6 hours to 6 to 7 hours could increase the Japanese economy by 75.7 billion US dollars.
In the Internet era， the fast-paced life has made getting a good sleep a luxury， initiating a trend of everyone staying up late. And the large number of people with sleep problems bring about a huge sleep industry market.
As consumers' demands for improving high-quality sleep become clearer， the industrialization upgrade of traditional furniture and home textiles， the cross-border integration of sleep medicine and intelligent technology， the sleep industry is about to enter its own风口.
In Japan， where "lack of sleep" is prent， the sleep economy is already quite complete. Various sleep-related books， sleep aid products， sleep-inducing beverages， and sleep-inducing software have flooded the market， and more sleep-related businesses related to lifestyle have also emerged.
A "recovery wear" (Recovery Wear) that is said to relieve fatigue and help sleep is becoming popular. These "recovery wear" were initially targeted at professional athletes， and in recent years， they have begun to attract the attention of people who have trouble sleeping due to a lack of sleep in the city. VENEX has incorporated nano-platinum materials that promote blood circulation into the "resting suit" fabric. "It will make users enter a state similar to how children fall asleep drowsily at night." According to a report by Nippon Keizai Shimbun, the "resting suit", priced at approximately 600 yuan per piece, has sold over 500,000 units cumulatively.
Nestle Japan and the Japan National Bed Industry Association jointly launched a "sleep café" for a limited time. The sleep service involves drinking caffeine-free coffee before going to bed and caffeine-containing coffee upon waking up. The sleep café combines coffee and naps, bringing a new way of drinking coffee.
The combination of technology and bedding is also an important development trend in the "sleep economy".
The Japanese high-end bedding brand Shikawa has collaborated with Panasonic and exhibited a "bedroom model room" full of technological elements and designed to create a comfortable sleep environment at the Japan exhibition. Participants can control the "sleep environment system" using an intelligent App, adjusting the temperature, humidity, light, sound, and smell of the bedroom according to their sleep time and other habits.
Outside the office, many "sleep spaces" specifically designed for office workers have also begun to emerge. Japanese "capsule hotels", Spanish "nap cafes", and Chinese "shared sleep cabins" have successively come into being.
Apps that promote rapid sleep also enjoy popularity. People who relax by listening to the sound of a river or classical music while falling asleep are increasing.
According to statistics, in Japan, the market size of sleep medical industry was 14.56 billion US dollars in 2010 and grew to 20.33 billion US dollars in 2015; the largest sleep medical market globally is North America, with a market size of 58.08 billion US dollars in 2010 and growing to 80.29 billion US dollars in 2015.
At present, China's big health industry is mainly dominated by biomedicine and health care for the elderly, and the proportion of health services is still very small. The forward shift of the prevention and control of diseases and the downward shift of the focus have led to the emergence of health services focused on personalized health and chronic disease management, which, due to its huge growth potential and the ability to withstand economic cycles, will become a relatively dazzling growth market in the health industry. This of course also includes various sleep problems and sleep disorders that are closely related to various chronic diseases.
According to incomplete statistics, in 2015, the segmented market of products related to improving sleep in China was 211.4 billion, and by 2018, the overall sleep market (including bedding, home furnishings, etc.) capacity in China had exceeded 1 trillion yuan.
The sleep industry may become a new growth point in China's health consumption field.
The prence of the sleep economy reflects the anxiety of contemporary people about not being able to sleep well. A good body requires sufficient sleep, and no matter how busy one's work is, one cannot neglect the necessary rest time.
Today, are you sleeping well?